It's all about the color!

To start you must understand where I come from as a hair color expert. Well I am a hair color expert from the sitting in the chair perspective. Which in some cases tends to make me more of an expert then the person mixing the color (Hello cheap beauty schools).

I am digressing.

I have actually been coloring my hair since I was 12. My first haircare experience involved my mother telling the stylist that I could have "Whatever I wanted". I think she assumed that I would be choosing one of the amazing reds I was looking at.... My hair was a really amazing deep auburn color that I did not appreciate at all at the time and spent $1000's later trying to recreate it.

Needless to say I ended up with the most amazing color in the history of my hair color. VIOLET!
My mother was not amused and neither was my school. So after a tear filled afternoon, I did end up with that red after all.

Years later I am still a bottle red head. I also have the genetic joy that my father has amazing silver/white hair. He had a total head of this by the time he was 35. I am 37. So I am about 50% silver/white and not in an organized way. So what does this do? Give my stylist a challenge. Red and White.... Very American.

So what to do?

Color my hair every 3 weeks. This takes it's toll on not only me but my hair. How could it not?

Enter in IVOA! www.inoa-us.com

This is the most innovative hair color ever. No ammonia, exact and predictable hair color and it can lighten up to 3 shades.

How does it work? It uses oils instead of standard ammonia to push the color into the hair. What this means is it actually protects the hair while the color is delivered verses standard hair color that has to breakdown parts of your hair's natural protection to deliver the color.

But more then what I have said above this color is AMAZING!!!

My stylist (Max) has used this on me twice and I can say it is nothing less then the best color I have had, it is vibrant from the moment I leave the salon till the day I return. The fading is minimal and my hair feels so soft!

For those of you interested in having the best color experience of your life, get educated (I included the link) and then get COLORED!!!